about | News | Sponsors | photos | contact | rss | newsletter

Home page > FYI > La Redoute Children’s Fashion Shoot a Planned Marketing Strategy or True (...)

Send this article

Bookmark :

La Redoute Children’s Fashion Shoot a Planned Marketing Strategy or True Error

La Redoute provided a magnifying glass to allow people to get a closer look at the beachwear and thus any outstanding items in the beach scene.

La Redoute France’s biggest mail-order fashion retailers has apologized for publishing a photo in which a naked man appears behind a group of children advertizing beachwear.

The nudist can clearly be seen strolling knee-deep in the sea while in the foreground four children run towards the camera in bright clothing.

The mistake was compounded by the fact that La Redoute provided a magnifying glass to allow people to get a closer look at the beachwear and thus any outstanding items in the beach scene.

In a tweet La Redoute said that it “apologizes for the photo published on its site and is doing what’s necessary to remove it”.

But the shot has gone viral on the internet and spawned a host of spoof montages.


Un homme nu dans le catalogue enfant de La Redoute par France3Nord-Pas-de-Calais

CNN reported a true error that lead to a marketing bonanza for the Red Cross and Dogfish Brewery: When Gloria Huang accidentally blasted off a tweet from the Twitter account of her employer — the Red Cross — she had no idea her call for beer would turn into a blood donation drive and give a small craft brewery a boost.

On Wednesday, in a HootSuite mishap, Huang tweeted: "Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer...when we drink we do it right #gettngslizzerd."

It was meant to be tweeted from her personal account, but instead went out to all 270,000 followers of @RedCross.

Misfired and ill-considered tweets can spark painful backlashes — just ask Kenneth Cole — but the Red Cross took Huang’s error in stride. It responded in jest, tweeting: "We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys."

And that’s where the story took a twist. Impressed by the Red Cross’ calm and humane response, other tweeters — especially @dogfishbeer’s fans — launched a fundraising and blood donation drive. Its hashtag: #gettngslizzerd.

Thursday 5 January, 2012 | Charles Scott

Postscript

The Red Cross is also delighted with how a mistake that could have been disasterous instead turned into a heartwarming story.

Make a comment


pre-moderation

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.

Who are you? (optional)



recent articles